Broadcasters should have the guts to go ahead with leaders’ debates and place an empty chair for Theresa May, writes Raymond Snoddy as he predicts how the wider media will handle the run-up to the general election.
Showing 9751-62,432 of 62,432
More Newsline articles
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
Virgin Media is set join Sky’s AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
MEC is taking steps to increase transparency in the mobile marketplace with the independent verification of location data.
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.
One year after ditching its print edition, Independent editor Christian Broughton tells Ellen Hammett that if your plan for the future doesn’t look radical – then it’s not the right one.