Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.
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Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology’s Tim Gentry.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
Following George Osborne’s surprise and controversial appointment, former newspaper editor Chris Blackhurst explains what the job is really like…
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
The UK’s TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.