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OMD’s Sarah Gale discusses how the role of media researchers has changed over the last two decades – and what the next five years might bring.

Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?

ISBA’s newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.

BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.

Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.

The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.

Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.

The media industry has a “colossal job” on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA’s Festival of British Advertising on Wednesday.

Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.

According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.