From next month, ‘In Fact’ will “overtly call out” unverified and false news stories in an effort to help “people return to brands they really trust”.
Showing 9801-62,432 of 62,432
More Newsline articles
Kick em while they’re down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
MediaCom UK’s Karen Blackett, Mindshare’s Helen McRae, and Coty Inc.’s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
Speaking at Ad Week, the Guardian’s ex editor-in-chief described the erosion of trust between the press and the general public as “desperately worrying” – adding that they could learn a thing or two from the digital duo.
You’d be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it’s a problem dished out by UK newsbrands too – albeit in a less sinister guise – says BuzzFeed’s political editor at AWE 2017.
People are often wrong when asked to state their preferences or predict what they’ll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian’s trust funds.
Alice in Medialand on the Evening Standard’s bizarre appointment.
Full report available at: Mediatel Connected > Online > Traffic Trends
Louise Burgess asks whether charity campaigns are delivering the impact that they could be.