Alongside Zohrer’s new role, Joe Brewer and Steve Ray have also been promoted to planning partners.
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Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.
Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.
While a number of online news sites recorded a decline in traffic in February, the Independent’s digital audience was up by more than 13%.
Amid a sea of declines, The Times is continuing to do something right, with both its daily and Sunday editions managing to increase their circulations over the year, according to the latest ABC results for February.
Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange – bringing programmatic TV to the UK for the first time.
Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.
It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.
While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.