It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.
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The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
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Anne Goodman explains exactly what a blockchain is, how it could impact media – and why it could give a much needed boost to transparency and trust.
As CEO of Havas Media Group UK, Frampton has been at the helm of five media agencies encompassing 880 people and delivering revenue of £90 million.
A YouGov BrandIndex study reveals that Netflix is the most positively talked about brand among 18-34 year olds, closely followed by Facebook and Apple.
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
She leaves the UK and Ireland business 4,500 people strong, serving over 800 clients across 23 media, technology, data and creative agencies.