Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.
More Jan Gooding articles
Jan Gooding challenges the veracity of the argument opposing the HFSS ad ban and questions how well it stands up against the science of genetics.
Jan Gooding sets out the thinking behind her resolutions to buy once, buy less and repair more
After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding
Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.
Jan Gooding offers strategic planning advice for brands looking to navigate their way through the disruption.
Jan Gooding wonders whether adland’s reaction to the junk food ad ban will see it fall on the wrong side of history again.
There can be few things as important to a brand as its name, iconography and heritage, writes Jan Gooding – but at what cost?
Our lives have become highly curated and formalised, writes Jan Gooding – and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.