The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.
More Jan Gooding articles
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
Bereavement leave and pay is a topic that has been neglected in employment policies for too long. Employers can and should do better.
Collaboration leads to great ideas, but ultimately a ‘pain in the ass’ still has to make the final call.
Enough with meaningless, impersonal marketing messages during the festive period.
What can we learn from the recent ad for Charlie’s Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.
Yes, there’s unfairness in the education system. But proof of academic achievement is nevertheless valuable, especially as post-pandemic on-the-job training investment has been insufficient.
Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’