Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
More Jan Gooding articles
My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.
People or profits? How about benevolence, argues Jan Gooding.
Employers should not wait for a change in law to support women through a phase which may affect short-term performance just before their most productive years.
The focus for 2023 should be on retention rather than recruitment argues Jan Gooding
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.
It’s time middle managers and their work are more appreciated in media.
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
This is a moment for some quite radical rethinking from businesses as to what their employees and customers want most from them this winter, or next winter will be worse.