There are important marketing insights as to why ‘Don’t Look Up’ is apparently popular while failing to win over critics, argues Jan Gooding.
More Jan Gooding articles
Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.
Sexual harassment at work is going to return, so we need to create the environment where it gets reported and responded to appropriately, writes Jan Gooding
Jan Gooding shares the experiences of diverse hires that didn’t fit into agency culture and a check-list for change
We are in a unique position to challenge our assumptions around climate change and join the dots for brands, says Jan Gooding
Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England’s footballers
The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns.
The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding
Jan Gooding takes issue with outdated calls to follow populist trends rather than challenge them
Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.