Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.
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Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.
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Following the decision to leave the EU, forward visibility of ad spending remains sketchy – but it’s certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
Torin Douglas charts the rise of the independents – from 1986’s cottage industry to the unstoppable super indies of today
Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.
It’s time to build a bridge if marketers are to achieve a clearer view of entire campaigns, writes Visual IQ’s Anto Chittilappilly.