More Media Commentators articles

As the UK wins more gold medals in Rio, Sky Media’s Duncan Wynn makes his pitch for getting brands involved with sport.

In advertising, viewability and attention are far too often confused. It’s time to set the record straight, writes Thinkbox’s Matt Hill

Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.

Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton

We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou

Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.

In the first of a three-part series, Total Media’s William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise

Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media

As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.

Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks