As the UK wins more gold medals in Rio, Sky Media’s Duncan Wynn makes his pitch for getting brands involved with sport.
More Media Commentators articles
In advertising, viewability and attention are far too often confused. It’s time to set the record straight, writes Thinkbox’s Matt Hill
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou
Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.
In the first of a three-part series, Total Media’s William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks
