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5 reasons why WPP’s next CEO should be AI

5 reasons why WPP’s next CEO should be AI

16 Jun 2025 | Omar Oakes

If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?

Roll your own DICE: How values will save you from the AI swamp
Roll your own DICE: How values will save you from the AI swamp
02 Jun 2025 | Omar Oakes
What if the next great agency was built for a dry cleaner?
What if the next great agency was built for a dry cleaner?
19 May 2025 | Omar Oakes
A guide to blagging your way through ‘quality’ publishing
A guide to blagging your way through ‘quality’ publishing
06 May 2025 | Omar Oakes
Are social media apps now so similar we can’t tell them apart?
Are social media apps now so similar we can’t tell them apart?
22 Apr 2025 | Omar Oakes
Stop trying to be interesting — start being interested
Stop trying to be interesting — start being interested
07 Apr 2025 | Omar Oakes

If YouTube is TV’s future, creators need a better deal

24 Mar 2025 | Omar Oakes

Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.

We tell stories for a living — but ignore this one at work

10 Mar 2025 | Omar Oakes

Media leaders love to talk about workplace culture, but grieving parents are still being sidelined. Baby loss isn’t rare — our silence about it should be.

It’s really not fine right now, is it?

24 Feb 2025 | Omar Oakes

It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.

The Zuck stops nowhere: Why Meta will never be held accountable

10 Feb 2025 | Omar Oakes

It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta. 

Media agency brands are dead

27 Jan 2025 | Omar Oakes

Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?

Big Tech becomes Mafia Tech: How advertisers must respond now

13 Jan 2025 | Omar Oakes

Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers. 

2024 in review: A year of disruption, inclusion, courage and excellence

17 Dec 2024 | Omar Oakes

For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.

Omnicom and Interpublic merger: Plus ça change

10 Dec 2024 | Omar Oakes

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob. 

AI disruption coming to TV makes ITV sale even more important

03 Dec 2024 | Omar Oakes

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

Is Barb now the Advertisers’ Protection Society?

26 Nov 2024 | Omar Oakes

Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year. 

+ More Omar Oakes

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Blockbusting summer of films

10 Jun 2025

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