More Opinion articles

Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.

After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history. 

People or profits? How about benevolence, argues Jan Gooding.

With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?

The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.

Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.

If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

It is imperative that IPSO launches its own inquiry into the press coverage of the disappearance and death of Nicola Bulley.

Yes, brands and media want to do more with their own data. But now they’re being held back by a severe shortage of the people who can actually make it happen.