Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns.
Showing 1711-1720 of 5,088
More Opinion articles
Jan Gooding offers strategic planning advice for brands looking to navigate their way through the disruption.
Dominic Mills debates a Christmas dilemma, and it’s not just which five people to invite over for lunch.
Ray Snoddy looks at the ongoing battle between the Australian government and the tech giants.
VaynerMedia’s Sarah Baumann considers whether there is something inherently different about female leadership.
Bob Wootton weighs in on the two most contentious topics debated in adland this month.
Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.
Broadcast consultant Stephen Arnell worries that Channel 4 has struck the wrong chord with its plans for a Black Takeover Day
With two potential news channels waiting in the wings, Ray Snoddy ponders if Mark Thompson should have been careful what he wished for