More Opinion articles

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor

Jason Brownlee, founder of advertising effectiveness and brand tracking research firm, Colourtext discusses the relationship between e-commerce brands and broad reach media

Dominic Mills reveals that we’ve been measuring all the wrong things and muses what Bob Dylan fans would make of ‘Media Experience’

Denise Turner, insight director at Newsworks, shares the findings of the body’s ‘Come Together’ study

Deborah Sherry, Future’s CCO, talks acquisitions, financials and championing women from all walks of life in magazine imagery

Omar Oakes sums up his first week in the editor’s hot-seat and looks forward to interviewing Quiet Storm CEO Rania Robinson at Future of Diversity

Arts have the power to change the world. Let’s take that responsibility seriously, says Rich Miles, CEO The Diversity Standards Collective

With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement

Raymond Snoddy studies the shifting sands of media ownership and what it could all mean for UK and European public service broadcasters

Nicole Lonsdale, chief client officer, Kinetic Worldwide reveals the ways that an older dog has learned new tricks during the pandemic