More Opinion articles

BBC3 is back on linear and UKTV’s W is set to go free-to-air this Spring. Have rumours of the death of traditional TV been greatly exaggerated?

While it is going to be tough, this period of high inflation could provide the opportunity to explore desperately-needed models of consumption.

Five hot takes from the latest consumer magazine data by ABC.

The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts. 

Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes. 

Why did it take so long for mainstream media to pick up the Post Office scandal, asks Ray Snoddy.

Across multiple categories, brands are starting to look and sound the same. Strategist Simon Carr looks at the curious reasons behind the trend, and how to change it.

Which roles in media have the best salaries?

No one wins if you keep fighting an internal competition. It derails from the actual challenge at hand.

We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.