More Opinion articles

You cannot champion the need for reach at all costs and ignore the importance of attention metrics, writes Havas Media Group’s Jon Waite.

Boris Johnson developed a more sophisticated version of telling untruths that has left journalists and regulators with a dilemma, writes Ivor Gaber.

If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.

Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.

Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.

It is going get tougher and tougher for all but the slavishly Tory media as Liz Truss becomes Prime Minister (barring a huge upset) at an extraordinarily difficult time.

Premium insights into consumers’ viewing preferences are essential for successful results.

TV broadcasters’ desire to produce a drama about current events too often sacrifice depth and veracity for a ‘quick-hit’ stunt. 

Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.

The overwhelming favourite to be the UK’s next Prime Minister will keep attacking the media to cover up her mistakes.