More Opinion articles

The market is changing, and so too are media behaviours. That means, as strategists, it’s imperative we scale up ourselves and our approaches too.

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

Can Sky whether the loss of ‘Game of Thrones’ as it looks to a future without exclusive HBO content, asks Stephen Arnell.

People trust banks and they don’t need to be educated about what exactly they do with our money. Our industry should be the same.

What will it take for most of the media to face the reality of a continuing pandemic which has not gone away?

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

The retailer John Lewis benefitted from a ‘response halo’ by going heavy and early.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.

Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.

The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.