More Opinion articles

Media is becoming more complex but this new framework should remove much of the pain for marketers that want clear and transparent relationships with agencies

Attempts to track down the Matt Hancock whistleblower and prosecute journalists for embarrassing the Government would create a legal minefield, warns Raymond Snoddy

These may be new-age companies but our industry should remember their corporate approach is old-school

Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio

Mills on Monday: Two global brands that seem to be taking principled stands are, in fact, having their cake and eating it

Newsworks’ insight director, Denise Turner marks three decades of working in media with a reflection on the power of listening to people

With the arrival of Nigel Farage at GB News, Raymond Snoddy looks at what could happen with a further lurch to the right

Phil Rowley, head of futures at Omnicom Media Group UK, urges a deeper understanding of human behaviours, values and beliefs when promoting sustainability

Ken Goldstein looks at how the under-threat mainstream media have contributed to our collective view and knowledge of the world

The CEO of What’s Possible Group opens up about a hiring mistake he made and how he and the agency have learned a valuable lesson about recruitment