More Opinion articles

We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

How much worse does ad fraud need to get before it gets taken seriously?

Not only must we build igloos to protect us from this data blizzard, we can use data to build them too. 

Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.

Partner content: Here are some pointers on how to make a compelling case for your professional development.

The problem isn’t ads; it’s organic posts. 

As Tim Davie prepares to shutter BBC4 and CBBC, has the DG selected the wrong targets, asks Stephen Arnell.

Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?