More Opinion articles

Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.

In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.

Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.

Our understanding of attention can be transformed and improved when describing the concept in other languages. 

Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.

LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.

It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.

The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.

By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.

If it doesn’t have an eye-gaze in it, it’s not attention.