More Opinion articles

How does it happen that an agency’s staff saw culture so differently to the directors?

Ray Snoddy analyses the consultation document on the future of Channel 4 and warns of messing with an already successful broadcasting formula

OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events

Dominic Mills  looks at brands’ new approach to purpose and wonders how long Havas will last as Asda’s new dance partner

Returning to the office will be a true test of leadership but how do we even start to navigate the challenges?

The Kite Factory’s Niki Grant considers herself to be a ‘differently-abled’ individual. Here, she shares some of her daily challenges

There are three issues strategy faces: structure and remuneration, perception and diversity, warns Havas Media’s Eva Grimmett

The current higher than usual volume of account reviews is likely to last well into next year and beyond, predicts the editor of Mediatel News

Essence’s Harry Plester tells how Love Island’s Iain Stirling bridged the gap between ITV and gaming with a fight-night campaign on Twitch

As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?