Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
Showing 1621-1630 of 5,920
More Opinion articles
If journalists don’t feel well protected, brands risk them taking their work (and their audience) elsewhere.
Michelle Donelan’s appearance at Society of Editors’ first Media Freedom Awards revealed some choice hints as to how the Government’s relationship with newsbrands and broadcasters could change.
The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.
Media companies need to be doing more to create a diverse and thriving workforce.
Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
On the plus side, ITVX has been set a low bar for success, at least in terms of perception.
Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.