More Opinion articles

James Parnum, partner at MediaCom UK, sets out the three rules of data for successful growth strategies

ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.

Dominic Mills looks at the impact of rising inflation on media & pokes Ben & Jerry’s for a poor performance in Wolff Olins’ Conscious Brands report

In a week when a foreign journalist was dragged off a flight and arrested on terrorism charges, Omar Oakes calls out the UK media’s hypocrisy when chasing band-wagons

Raymond Snoddy reveals how his own experience of presenting Newswatch, shows how BBC executives respond to crises

TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor

Jason Brownlee, founder of advertising effectiveness and brand tracking research firm, Colourtext discusses the relationship between e-commerce brands and broad reach media

Dominic Mills reveals that we’ve been measuring all the wrong things and muses what Bob Dylan fans would make of ‘Media Experience’

Denise Turner, insight director at Newsworks, shares the findings of the body’s ‘Come Together’ study