More Opinion articles

Running media campaigns doesn’t always have to have a negative impact on the environment

Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse

It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger

Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio

Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor

What if we focussed our collective efforts on demonstrating to the world what this wonderful discipline can do to build their business?

As many of us return to the office we have an opportunity to put into practice better ways of addressing mental health, writes PubMatic’s chief revenue officer

Media is becoming more complex but this new framework should remove much of the pain for marketers that want clear and transparent relationships with agencies

Attempts to track down the Matt Hancock whistleblower and prosecute journalists for embarrassing the Government would create a legal minefield, warns Raymond Snoddy

These may be new-age companies but our industry should remember their corporate approach is old-school