More Opinion articles

This week marks C5’s 25th anniversary and it has quietly achieved success without the bells and whistles, argues Stephen Arnell.

The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.

Whether it’s ‘getting more local in approach’, or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White’s stated priorities should be taken on board closely by our industry.

Chris Rock wasn’t the only one to get a slap in the face last night. Apple just dealt a huge blow in the streaming wars, writes the editor.

Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.

If Lord Grade makes the right choices as Ofcom chairman, this role could be the honourable culmination of a long career in the media.

Employers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap.

ITV charts a course for diversity – but can director of television Kevin Lygo resist the urge to step on the message, asks Stephen Arnell.

Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.

It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.