More Opinion articles

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.

Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.

A review of the BBC’s social media guidelines is a significant move, as long as it is truly independent and knowledgeable people are involved.

Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.

Route Research’s new OOH currency points the way for all other media to follow.

Students and parents still overlook media careers despite opportunities for progression.

This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.

The Media Leader and Adwanted are going for B-Corp status. We would love to use our place at the centre of all things advertising and media to connect with other companies on a similar journey.

Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.