More Opinion articles

Bauer’s commercial chief and Wickes’ head of marketing explain how their relationship has now lasted for a decade.  

If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy

Running media campaigns doesn’t always have to have a negative impact on the environment

Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse

It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger

Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio

Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor

What if we focussed our collective efforts on demonstrating to the world what this wonderful discipline can do to build their business?