More Opinion articles

Let’s get marketers back doing what they love – creative campaigns, says Ben Murphy, UK MD at Quantcast

Ray Snoddy predicts what to expect from the news channel GB TV when it finally launches later this year

Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban

Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment

Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers

With large brands and agency networks bogged down in procurement-led media reviews, the independents and challenger brands are leading on innovation, argues Ed Cox, MD at Yonder Media

The former VP of EMEA and multi-market sales at Spotify, Marco Bertozzi guns down the idea of host reads and believes the podcast industry should think scale instead

Dominic Mills looks at what’s on the menu for ITV’s lunch, gets a thirst for Carling Black Label and asks what we’d sacrifice for a cheap bomber jacket

For radio and podcast advertisers, paying closer attention to how people felt during the past year was vital, says Global’s Katie Bowden

The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding