More Opinion articles

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a ‘liberal bias’?

While it might not have the glitz of other channels, retail media is where the money is going

If profit is measured, sustainability should be, too.

We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.

Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.

As the UK networks release their holiday season schedules, Stephen Arnell asks: ‘was Christmas Telly better in the olden days?’

You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.

The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?