More Opinion articles

The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.

If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.

Successful planners are those who embrace data and technology to help perform their roles more effectively.

Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Are advertisers realising that agency relationships are more important than they realised, asks the editor.

Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.

Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.

Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs’ partner Jobbio.

As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV.