More Opinion articles

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.

Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.

To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.

Ray Snoddy casts his pen over the media coverage and events of the past 12 months as he assesses progress, change and what’s to come

OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel

Live stream shopping should be seen as a selling channel, not just a marketing effort for brands to engage and retain their customer base

World Media Group members predict the trends that will shape the year ahead.

Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him

Will the reporting of Christmas partying during the coronavirus restrictions last year be Johnson’s Watergate moment, asks Raymond Snoddy.