More Opinion articles

TV has never been as effective, but is under threat. How should advertisers navigate this ‘AV paradox’?

Lord Michael Grade is reportedly in the frame for the top job at Ofcom, following the Dacre debacle. But why would he want the job, especially now?

It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.

Week in Media: Amazon’s advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.

Many women face the challenge of feeling as if they have to be someone they’re not in male-dominated environments. It doesn’t have to be like this.

The New York Times has bought Wordle and BBC3 is back on linear. But there is one more creative move the two media stalwarts should explore. 

In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.

While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.

Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.

Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?