Alex Hole, VP Samsung Ads Europe looks at how lockdown changes may alter the future of TV viewership
More Opinion articles
Media planning is still stuck in second gear, with antiquated media trading practices holding it back. What can be done? asks Nick Manning
Dominic Mills analyses the latest league table rankings and questions Tesco’s motivation for getting us back down the pub
In advance of their panel session at Future of Brands, Reebok’s Lucy Denver and her fellow panellists answer questions on representation in advertising
Jo Allan, Newsworks MD discusses fake news, creative advertising and getting back to West End theatre
Suzana Lay, planning director at The Grove Media, sets out key things that advertisers should consider over the coming weeks and months
If that was the media coverage for the death of the Duke of Edinburgh, what on earth will happen when the Queen dies? asks Ray Snoddy
Nnamdi David, head of strategy for Mediahub UK, urges media investment in more diverse voices and UK publishers
Lucie Cave, chief content officer, Bauer Media discusses the campaign to make mental health first-aiders compulsory in every workplace
Jan Gooding takes issue with outdated calls to follow populist trends rather than challenge them