More Opinion articles

It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.

The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.

By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.

If it doesn’t have an eye-gaze in it, it’s not attention.

100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry. 

In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.

Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.

Consumers are looking for green wins, but they may need convincing.

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.