More Opinion articles

The best digital display campaigns will have engagement at the heart of them, says Tim Greatrex, founding director at Rezonence – so how can brands and planners make sure they’re getting it right?

Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.

With a flurry of mergers and acquisitions sweeping the industry, Julia Crawley-Boevey, director, Results International, shares her analysis.

There a place in between where the gap in the market and the market in the gap can exist…

Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?

As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, Graham Lovelace looks at how the battle for customers and the fight over pay-TV is redrawing the telecommunications map.

As talk surfaces of selling off the not-for-profit broadcaster, it would be wise for the channel to go on a war footing to protect its status against any possibility of political vandalism.

With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.

Mary Meeker’s annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route – the UK OOH survey that equips 30,000 people with GPS trackers – had a crack?

Alex Kuhnel, chief operating officer, Kantar Media TGI, identifies three key issues the current programmatic landscape throws up for publishers, and offers insight into how they can be resolved.