More Opinion articles

Metrics are the cloak of the mediocre and ‘numbers people’ are destroying the wonder of creativity, writes Route’s James Whitmore.

Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.

UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.

The Labour and Lib-Dem manifestos have resurrected the follies of Leveson – and with it the threat to freedom of expression.

Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.

A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?

The IAB’s CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.

The Sun’s exposé on brands appearing on illegal and offensive websites has sent nervous ripples through the sector – but Adloox’s CEO, Marco Ricci, says these mistakes could have been prevented.

With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.

Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.