More Opinion articles

From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.

As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.

Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May

With the reputational disaster engulfing JWT, some interesting – and risible – job titles emerging from the woodwork, and Campaign’s annual league tables and school reports, it’s been a busy week in adland.

Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.

A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he’s not so sure. Usefulness and convenience might convince him there’s real media value…

The Sun’s ‘Queen Backs Brexit’ headline is almost certainly so exaggerated as to amount to inaccuracy, writes Raymond Snoddy – so what does it mean for both the newspaper and the regulators?

Simply blocking the ad blockers is not a sustainable approach, writes MC&C’s Mike Colling. There is another way, however…

Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 – and a disaster waiting to happen for Eddy Shah and the UK’s first full-colour newspaper.

Taken on its own, data isn’t a silver bullet, writes Genius Digital’s Giles Cottle – it takes a special type of artist to truly make it work