More Opinion articles

News UK’s Sean Adams tells Newsline how a groundbreaking new research project has allowed the publisher to track the footprint of advertising effects both online and offline.

That the Government, this time without any Lib-Dem brake to apply, should impose such a deal for the second time in five years behind closed doors is nothing short of gobsmacking, writes Raymond Snoddy.

From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.

As some big industry names pour scorn on the festival of creativity, Dominic Mills assesses whether Cannes Lions has really lost its soul.

We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.

As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast’s Ben Murphy.

The closure of BBC Three as a broadcast channel sets a dangerous precedent as the BBC Trust will soon find out…if it survives long enough, writes Raymond Snoddy.

Heather Andrew, CEO of Neuro-Insight, explains the success of the year’s Cannes Lions winners from a neuroscience point of view.

This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro’s Trefor Thomas.

Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.