More Opinion articles

If you want to change behaviour, you need to demand action first and think later, writes Mindshare’s Rosie Baring.

As it celebrates its 20th anniversary, industry experts reflect on how far the online retail giant has come, how it’s impacted consumer behaviour and what we should expect going forwards.

Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.

Huge changes stand before us, writes Improve Digital’s Jonathan Di Sapia – and the smartest publishers are investing now to face them.

It’s time for everyone to wake up and realise how potentially malevolent this government’s plans for the BBC will be in their effect, writes Raymond Snoddy.

Changes in television viewing habits are nowhere near as dramatic as we may think, writes MEC’s Harriet Westcott.

The challenges are real enough that programmatic video won’t be usurping linear TV advertising anytime soon – but it’s certainly a bold alternative, writes Rubicon Project’s Martyn Bentley.

As Barclays sacks CEO Antony Jenkins – nicknamed Saint Antony due to his pledge to transform the bank’s values – Dominic Mills examines the impact the move will have on advertising.

News UK’s Sean Adams tells Newsline how a groundbreaking new research project has allowed the publisher to track the footprint of advertising effects both online and offline.

That the Government, this time without any Lib-Dem brake to apply, should impose such a deal for the second time in five years behind closed doors is nothing short of gobsmacking, writes Raymond Snoddy.