More Opinion articles

Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.

Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…

James Whitmore, managing director of Route, warns of the danger of combining complex data.

Martin Ash, research director for Millward Brown, examines how marketers can strategically incorporate digital touch-points into their multimedia campaign planning.

After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 – but it’s continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.

From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.

As Twitter’s stock takes a tumble, Simon Andrews, founder of Addictive!, looks at the challenges the platform is facing and what it can do to source new streams of revenue.

As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.

Newspapers are making the right changes to cope with a digital world – yet by comparison, TV news channels seem stuck in the 90s with their mantras of “breaking news” when absolutely nothing is happening. Are their days numbered?

High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA’s Bob Wootton. Easily-accessible tech has democratised content creation – but is this entirely for the good?