More Opinion articles

This year’s asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.

We will have to wait with bated breath to see whether October was an anomaly for newspaper circulations – or the first sign of something more important, writes Raymond Snoddy.

There are valuable lessons to be learned from the personal data economy, writes RadiumOne’s Mark Middlemas.

The Press Recognition Panel was painstakingly put together in a manner that will guarantee complete insulation from any conceivable political interference or pressure, writes professor Steven Barnett.

It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.

It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.

In the face of challenges from government, the quality press should abandon its search for regulatory perfection and make common cause with the more raucous end of the market, argues Raymond Snoddy.

PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.

Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.

Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.