More Opinion articles

As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.

Dentsu Aegis has created a secretive new trading entity – and it goes against the grain in the current push for transparency, writes Dominic Mills.

Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.

A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…

The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.

Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.

Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.

The words of Trump were checked and analysed, the daily lie count was tabulated, and serious stories were published that undermined his credibility. And yet it didn’t make a blind bit of difference. Why?

Ahead of this week’s event looking at the evolution of magazine media, Sue Todd, CEO of Magnetic, asks whether established media channels are falling into a planning blind spot.

In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks’ Vanessa Clifford