Quantcast’s Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.
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It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?
The piggate scandal is proof that print journalism still holds huge power over digital, writes Raymond Snoddy.
Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter…
Ahead of The Future of National Newspapers conference next week, Chris Blackhurst, former editor of the Independent and who will be chairing the event, wonders whether the medium has any future at all…
Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.
How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.