More Opinion articles

Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What’s going on?

In his latest Mobile Fix, Simon Andrews, founder of Addictive! takes a look at the rise (and fall) of wearable tech.

The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.

Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.

Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…

James Whitmore, managing director of Route, warns of the danger of combining complex data.

Martin Ash, research director for Millward Brown, examines how marketers can strategically incorporate digital touch-points into their multimedia campaign planning.

After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 – but it’s continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.

From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.

As Twitter’s stock takes a tumble, Simon Andrews, founder of Addictive!, looks at the challenges the platform is facing and what it can do to source new streams of revenue.