More Opinion articles

Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney

Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data…

There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO

Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.

YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.

From the way sexual scandals are covered, to crackdowns on off-the-record conversations, the way the media and Government interact is entering a new era, writes Raymond Snoddy

As video continues to develop at speed, the7stars’ Will Jellicoe asks what this means for content, consumers and brands

The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.

Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it

Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.