Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! – and the size of the mobile opportunity means that everyone needs to get involved.
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Newsworks is set to unveil new research at its second annual Shift 2014 conference this afternoon. Ahead of the event, David Brennan, insight consultant at Newsworks, explains some of the key themes and findings…
A Royal Charter with no signatories going nowhere should stand as Maria Miller’s political epitaph, says Raymond Snoddy. But more importantly, what might her resignation mean for the post-Leveson media and the future of the BBC?
ISBA’s Bob Wootton raises some important questions on the nature of trading desks – and asks what it really means for an agency to be ‘clean’.
Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
The problem for advertisers trying to personalise their messages is that they think they know the ‘you’ they’re chasing, says Dominic Mills – but the more they chase the real ‘you’, the more they risk getting it wrong.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, says it’s time for brands to embrace the possibilities of mobile and start experimenting…
The launch of London Live on Monday was lively, fresh and, above all, competent, says Raymond Snoddy – however, there are a number of fundamental weaknesses with the channel that will be difficult to do much about…
Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles – allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles…
From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media’s CEO Simon Rees.