More Opinion articles

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.

We have to try anything to make publishing pay – except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.

Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?

As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing’s CMO, Rebecca Mahony.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple’s next iPhone…

Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.

As Lord Patten stands down as chairman of the BBC Trust, Raymond Snoddy examines both his legacy and the implications of his early departure – and suggests some likely candidates for a replacement.

Richard Marks argues that BBC’s Playlister service reflects the blurring of the lines between radio and music streaming services – but these do not have as defined a role as radio or even a successful commercial model…

NewsCred’s head of international, Kayvan Salmanpour, takes a look at how content marketing is evolving on both sides of the pond, and what changes we are likely to see over the next year…

Following the announcement of this year’s strange Cannes speaker list to the self-delusion of Nike’s World Cup ad, it’s time to get advertising into context, writes Dominic Mills.