After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.
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Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.
Following the appointment of Sir David Clementi as the new chairman of the BBC, Raymond Snoddy wonders whether the former banker needs to do a bit of extra homework before sinking his teeth into the job.
The volume of branded content will continue to grow because UK consumers simply don’t like ads, writes Jane Ostler.
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats
There are plenty of press scandals in need of urgent attention – but none of them involve increased regulation backed by the sort of legislation that would please dictators everywhere.
BARB’s Justin Sampson explains what the TV audience measurement body is doing – and the problems it faces – tracking viewing across subscription VOD services.
As Mediatel prepares to host The Year Ahead 2017 this week, the IPA’s Belinda Beeftink looks at how media consumption has changed over the last decade – and predicts what the next year will have in store