It seems everybody is talking about content marketing, and for ISBA’s Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
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Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.
The obsession with quoting numbers with trails of zeroes behind them has long been part of the web’s preoccupation with counting things – but as TV campaigns head down the same path, how do we make sense of the numbers?
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?
The future of the BBC in an independent Scotland is a perfect paradigm for all the institutions of the UK, up to and including the pound and EU membership. But what would really happen to UK broadcasting if the Scots vote Yes?
This year’s CES showcased some great opportunities for brands looking to use the Internet of Things to connect with consumers – but can they also help transform the UK’s social housing? ISBA’s Mario Yiannacou has a nifty idea…
The media industry is famed for housing some of the world’s more creative working spaces – and following an office move of his own, DCM’s CEO, Simon Rees, shares his tips on injecting inspiration into the workplace.
What’s so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.