Based on a chapter from the new book What Price Channel 4?, Raymond Snoddy reveals details about a radical, but failed plan concocted by the Secretary for Culture, Media and Sport.
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Ahead of Mediatel’s event of the same name, we hear from Enreach’s Brian Jacobs on the future of media planning.
Adtech firms need to ‘do brand’ like the brands they represent, argues RadiumOne’s Mark Middlemas.
Why, as an advertiser, wouldn’t you pay less for a diminished experience, asks Dominic Mills – plus: JWT’s hilarious legal comedy show.
There are enough people pouring fuel on the adblocking fire that a few water buckets from the government aren’t going to make a blind bit of difference, writes Dominic Mills.
A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV’s Gary Knight.
Is the Boston Globe, renowned for its investigative journalism, about to go down the same route as The Independent, wonders Raymond Snoddy.
Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4
Now The Independent has shut down its print operations, TH_NK’s Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.
The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.