More Opinion articles

ITV just can’t help itself, writes Raymond Snoddy – entertainment always takes priority over serious peak-time news programmes.

If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.

30 years ago commercial radio was finally starting to prosper. Torin Douglas explains how a pivotal year changed the airwaves forever.

Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.

Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.

Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.

Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair’s Dr Johnny Ryan. Here is what you need to know.

As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.

Dentsu Aegis has created a secretive new trading entity – and it goes against the grain in the current push for transparency, writes Dominic Mills.

Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.