More Opinion articles

Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.

Rich Astley, managing director UK at Videology, looks at how brands can make sure they deliver viewable ads in safe environments – and to real people.

The Advertising Association’s latest report is a flawed approach if you want to defend the ad industry from attack, argues Dominic Mills.

Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.

Nielsen’s Phil Sumner argues – with new evidence – why it’s not such a giant leap to sell online inventory based on TV-equivalent Rating Points.

Free daily newspapers are in sharp decline across Europe – can the UK buck the trend?

Richard Marks, chair of the judges for next week’s Media Research Awards, says the entries tell us a lot about the state of the sector – and that the awards themselves matter to the future success of the industry.

Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.

While it’s good to know that a campaign is performing well, it’s better to know why, says DataXu’s Chris Le May.

Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.