More Opinion articles

By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.

Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.

As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.

Three years on from the launch of London Live, Raymond Snoddy analyses the current state of the market – and argues things have not been as catastrophic as many first expected.

Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.

Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.

Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills

A culture of rebuttal coming up from the crowd – which is then magnified by the mainstream media – is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.

Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.

It’s about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills – all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E’s Skittles special.