More Opinion articles

The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.

The pressure for IPG as it waits to see what happens in a post-‘Publicom’ world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don’t help.

As we boldly march into the New Year, Simon Andrews, founder of Addictive!, looks at some of the major themes that have already emerged for mobile, e-commerce and Facebook.

Tony Gallagher did an excellent job as editor of the Daily Telegraph, had a leading role in the newspaper scoop of the decade and worked for a very profitable newspaper group. So why was he sacked? asks Raymond Snoddy

Digital has moved the publishing goal posts, says Peter Houston – so here are a few eternal truths that magazine publishers need to re-discover about good digital content.

Decipher’s Nigel Walley says one of the biggest problems with this year’s CES offerings is that we just don’t want to live in the worlds many of these companies envisage.

As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…

Jaguar’s latest campaign is playing up to the car manufacturer’s roots and heritage to great effect, says Dominic Mills – but will it be enough to see it stand out among the splurge of Super Bowl ads?

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…

The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.