The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.
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Videology’s Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
The resignation of The Telegraph’s chief political editor, Peter Oborne, could have serious long-term consequences, writes Raymond Snoddy.
The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
Following last week’s consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.
After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.
With a recent report forecasting the future of news, we once again see an example of the BBC up to its old tricks, writes Raymond Snoddy.
Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.