Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
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Last month’s negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
There are valuable lessons to be learned outside of adland’s bubble, writes Dominic Mills.
The latest ABC release for the January to June 2015 period charts all the trends for the magazine market. Here, Newsline presents expert analysis from MediaCom, Carat and Manning Gottlieb OMD.
VisualDNA, Forward3D, Ensighten, Havas SE Cake and Circus Street, give their thoughts on what Google’s rebrand means for the industry and future innovation.
Tracey Follows argues that there will be three distinct phases for the Internet of Things – and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?
As ITV and Sky are so well demonstrating, the UK broadcast sector is in rude health, writes Raymond Snoddy – but there is one major problem on the horizon.
Broadcasters who incorporate digital into their video ad planning will be the ones to ensure that the future of TV is actually TV, writes Videology’s Fatima Dowlet.
A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.