Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler
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From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don’t count on it, writes Raymond Snoddy
Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn
The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.
It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland – plus: why Nurofen is absolute testament to the power of branding.
From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It’s time to put that right, says David Brennan
Reading the tabloid newspapers over the last week is like jumping between parallel universes, writes Raymond Snoddy
It’s time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton
News organisations shouldn’t wait for YouTube to take over the VR space, writes Neil Stevenson, research manager, Ipsos Connect
Returning from Cannes 2016, Quantcast’s Matt White argues that the narrative of ‘art vs. science’ just doesn’t add up any longer