More Opinion articles

Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.

VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.

Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform’s Rick Jones.

At the Society of Editors conference this week the chairman of the independent press regulator, IPSO, warned editors to be “very wary indeed” of anything that looks like an attempt to corral them into submission

Our view of value is highly malleable to small influences, writes Total Media’s William Hanmer-Lloyd – and that means advertising can change a consumer’s view of how much they are willing to pay.

As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco’s punch-up with Unilever.

Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.

In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.

In too many cases name-calling and propaganda in our media have replaced attempts to analyse and understand, writes Raymond Snoddy

A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.