More Opinion articles

What’s so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.

As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.

This week the Newspaper Society’s president told MPs the BBC should pay regional newspapers for stories it ‘lifts’ for its websites and local radio stations – but is this fair? Raymond Snoddy looks at the bigger picture.

Young mothers are becoming increasingly connected, says Kantar Media’s Anna Gunn. So what are they engaging with and how should marketers be targeting them?

Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?

The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.

Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.

Following Facebook’s $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world’s largest social network is going to make the money that justifies the purchase…

The differences between Twitter and Facebook have an enormous implication for data mining for television, says Mediaocean’s Sarah Lawson Johnston. So what does the future have in store?

If Mike Luckwell thinks it’s worth the effort to try to save Reader’s Digest from an apparently inevitable extinction, it would be best to pay attention – but can he really make a profit from the ‘frisky over 50s’?