More Opinion articles

Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.

A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he’s not so sure. Usefulness and convenience might convince him there’s real media value…

The Sun’s ‘Queen Backs Brexit’ headline is almost certainly so exaggerated as to amount to inaccuracy, writes Raymond Snoddy – so what does it mean for both the newspaper and the regulators?

Simply blocking the ad blockers is not a sustainable approach, writes MC&C’s Mike Colling. There is another way, however…

Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 – and a disaster waiting to happen for Eddy Shah and the UK’s first full-colour newspaper.

Taken on its own, data isn’t a silver bullet, writes Genius Digital’s Giles Cottle – it takes a special type of artist to truly make it work

Why does the press keep regurgitating so many spectacularly incorrect figures about TV’s supposed decline? Dominic Mills lurks behind the lazy research to find out.

Curiously, the Brexit debate and the disruptions that are likely to accompany the June referendum, could actually save Channel 4 from the threat of privatisation, writes Raymond Snoddy.

The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.

It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.