More Opinion articles

It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.

In the face of challenges from government, the quality press should abandon its search for regulatory perfection and make common cause with the more raucous end of the market, argues Raymond Snoddy.

PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.

Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.

Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.

As Rajar publishes its third quarter results for the radio market, Carat’s AV planning team assesses the data.

There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.

Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.

Direct mail is still a vital component of the media mix, argues Royal Mail Group’s Jonathan Harman.

While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.