More Opinion articles

Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.

During Jason Seiken’s time at Telegraph Media Group there was no digital breakthrough while the print edition settled even deeper in the water. The lessons to be learned are stark, writes Raymond Snoddy.

In adland’s binary world ‘magicians’ see creativity whilst ‘mathematicians’ see content. It’s time to get them together again, writes David Brennan.

Everybody knows insurance is a bore – so what’s the least boring way to advertise it? Dominic Mills goes Down Under to find out.

In an increasingly overwhelming world of mobile, Jon Hook explains how four steps will help brands get to grips with it.

TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.

Ad Week is clearly here to stay – but it won’t reach the next level unless it can attract a vital but missing constituency, says ISBA’s Bob Wootton. So what does it need to do?

We’re in danger of repeating past mistakes when it comes to native ads, writes Martin Ash, senior consultant at FreshMinds.

We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…

Trinity Mirror Solutions’ new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.