Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
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BBC1’s Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.
After Karmarama took the bold step of appointing a media man – Jon Wilkins – as its executive chairman, Dominic Mills says we’re seeing how digital is pulling down the barriers that define media and creative agencies.
Nobel award-winning psychologist Daniel Kahneman has inadvertently indicated what is potentially the most critical contextual factor for the power of media channels – but how can we make the ‘fast/slow’ media paradigm work?
As CES comes to a close, Addictive! founder, Simon Andrews, looks at some of the main themes to emerge from the tech fest – from terrible clichés to the ever-increasing importance of content.
As Decipher’s Nigel Walley examines some persistent myths about TV, he says it’s time the industry re-learned that channels and channel brands are absolutely central to the television experience
As tablet sales sky rocket, what are the implications for publishers that started life in print media? Raymond Snoddy looks at the path to a truly workable print-online strategy.
Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting – and slightly off the radar – ideas that could have big implications for the sector.
Ahead of MediaTel’s CES Debrief at the end of the month, one of our industry insiders, Freesat’s Giles Cottle, reports back on the upcoming highlights from the Las Vegas gadget fest.
Back from the seasonal break, ISBA’s Bob Wootton shares his thoughts on mobile technology, the future of the BBC and fires a caustic shot across the bow of anyone unfortunate enough to have sent him an e-card this Christmas…