Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…
Showing 4461-4470 of 5,294
More Opinion articles
I am not sure if RAJAR week always gives the impression of a lot happening but there certainly seems to be lots to talk about this week…
Charlie Yeates, associate director, Investment Trading at MediaCom, congratulates some of the specialist radio brands who offer niché and unique choices to both listeners and advertisers…
Mike Williamson, head of radio at Carat, says today’s RAJAR results represent a superb year overall but some stations need to re-focus after disappointing results…
Steve Parkinson, MD of Bauer Radio London, gives a positive view on the latest RAJAR results…
Adam Bowie, head of strategy & planning at Absolute Radio, says one concerning trend across the whole radio industry is the long-term decline of radio listening among the younger audience.
The new RAJAR radio research figures are out – and you’ll read two sets of stories today regarding digital radio.
Raymond Snoddy comments on the latest financial results from BSkyB but asks us to listen out for what is not said – a lack of comment on the future potential of 3D TV. Additionally, the lack of communication from YouView on a confirmed launch date has given rivals (especially Sky) a long time to plan rival complimentary products…
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…
Is media – especially media research – ahead of or behind the curve? Is it driven by art or science?