More Opinion articles

Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.

Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates

It is remarkable how much we have learned about human behaviour and its causes in the past decade, writes David Brennan – but what’s even more remarkable is how little we apply them to our own business.

This week Dominic Mills chews his way through a menu of advertising news, from Omnicom’s £30m Channel 5 exit, to marketing’s apparent identity crisis.

Couldn’t be bothered to read Capital in the Twenty-First Century, or any other weighty tome on the future of capitalism and its impact on the media industry? Good job Route’s James Whitmore has done it for you.

Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.

In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.

The head of one of Europe’s largest publishers has written an open letter to Google arguing that the grossly unequal balance of power must be confronted. What can be done, and how should Google respond? Raymond Snoddy investigates

We have been trained to not expect much from our TV’s on-screen guide for so long, writes dunnhumby’s Nishat Mehta – can the launch of Google’s Android TV change all that?

As an increasing number of brands wade into the waters of content marketing, Mike Hepburn, content marketing director at Jaywing, gives us his top ten things to consider for an effective campaign.