Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…
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James Whitmore, MD of POSTAR, on the big issue for the future – who should own how much of the news media? What should happen, and happen quickly, is the creation of a fresh legal framework for the ownership of news media…
Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better…
Segun Ogunsheye, head of web operations, WebNarrative (web division at MPG Media Contacts), explains why brands need to understand semantic technology right now…
Raymond Snoddy: It was most unfortunate that James Murdoch could not deal adequately with such a tricky question at yesterday’s select committee (a compelling drama that told us almost nothing new in any factual sense but almost everything about the key players involved) because in the mildest of ways it went to the heart of the matter…
Last Sunday was a once in a quarter of a century opportunity for newspaper publishers… the closure of the News of the World was the opportunity to grab a larger circulation base and market share.
Marius Cloete, head of research at the PPA, on Ben Elowitz’s comment that the web is shrinking – if this is correct where does it leave traditional media like magazines? Potentially in a good place…
So Richard Desmond said last month that the Express titles (including the Daily Star) are not and were never up for sale. This is a totally mischievous remark from someone who revels in controversy…
Simon Andrews, founder of the full service mobile agency addictive!, on the creative thinking required for the next phase of mobile and internet-driven smartphone take-up…
Raymond Snoddy: “Rupert Murdoch could say “to hell with it” – though those would not be the actual words used. He could close down Sky News and save the company an immediate £20 million a year. Worse still the entire future of News International could be called into question…”