More Opinion articles

The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…

As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.

US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.

With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher’s CMO, Lucy Sinclair, shares what they have learned.

As online ad fraud becomes increasingly prevalent and sophisticated, Dominic Mills says things are getting serious – and wonders whether there’s a solution for the industry.

Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…

It’s become common currency to kick Facebook – it’s old hat, it’s advertising is terrible, it treats its users with contempt. But the blue F remains the king of social networks. Ed Owen explains why.

Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.

Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.

Following Murdoch’s proposed – and rejected – $80 billion offer for Time Warner, Simon Andrews examines the reasons behind the move – and wonders whether somebody else will step up to fight him for the deal.