Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
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For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
The newspaper industry had already swallowed many tough proposals, but the balance has now been tipped so unacceptably against them that the future course is clear: The Government insists this is a self-regulatory body – if that is so then membership is by definition voluntary and all the leading newspaper groups have to do is…nothing. By Raymond Snoddy.
News International’s Abba Newbery explains ‘News 3.0’ – a new face-to-face consumer engagement project to help define the future of news.
As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…
Ahead of joining the Screen panel at this week’s Media Playground on Wednesday, Simon Rees, CEO, Digital Cinema Media, shares his thoughts on the magic of the biggest screen of them all…
Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.
If age has become less relevant in society – with older people behaving much more like the young – how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates – and comes to some interesting conclusions for today’s marketers.
In the scrum of attention that has surrounded the trial and imprisonment of Chris Huhne, slightly less attention has been given to the fact that this has been a media story throughout and there are even lessons in crisis management for the PR industry, says Raymond Snoddy . We also now know that it was a story that might never have even seen the light of day…
Why, if TV is the powerful medium, and radio the personal one, did Tesco – and a host of other big brands for a variety of reasons recently – use press to say sorry about its products?