The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.
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One of the key foundations of the Publicis/Omnicom merger will be savings to the tune of $500 million, but Dominic Mills wonders how Levy and Wren are going achieve such a feat. Cutting duplicate jobs is one answer, but holding down the lid on salaries is another…
Forget trying to celebrate yet another ‘year of mobile’ says Videology Group’s Anne de Kerckhove, and in 2013 raise your glass to the year of cross device consumption.
Following AOL’s purchase of Adap.tv, along with fresh viewing figures from Thinkbox, it’s plain to see that video on demand is growing, says Dominic Mills – though achingly slowly – and live TV certainly retains an iron grip on our viewing habits for now.
This week Simon Andrews, founder of Addictive!, examines the evolution of TV and video – looking at the new thinking and experimentation being driven by the proliferation of new devices and consumer behaviours.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.
In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…
After spending the week in San Francisco, Simon Andrews, founder of Addictive!, takes a look at the differences in technology and ways of thinking between the US’s West Coast and the UK, and says that we should really import more Big Picture thinking over here.