Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…
Showing 4511-4520 of 5,302
More Opinion articles
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…
MediaTel Group’s ‘First party data – the publisher’s black gold?’ event – held at the Haymarket Hotel on Wednesday – produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.
Brian Jacobs, BJ&A, explains why Hamish and Jim have done the industry a huge service in writing their book…
… from The Business Insider IGNITION conference in New York last week, including an Angry Birds theme park, Sheryl Sandberg (Facebook COO)’s lack of ambition to enter the White House and the iPad limiting middle class population growth…
… from the Business Insider IGNITION conference in New York last week. YouTube, Facebook, social TV, Mediamath and the “brain-dead” metric that is CTR.
Dominic Finney, director at digital consultancy FaR, on why the mobile experience on Facebook is still fairly flat…
Greg Grimmer looks back at 2011 – Facebook’s ever-increasing IPO valuation, Stephen Haines’ move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December’s silly season in Fitzrovia…
While we have all been fixated by the daily mayhem oozing out from the Leveson Committee another potentially more important inquiry has been moving at its usual, seemingly glacial, speed towards an outcome.
Dean Wilson, UK MD at Active International, says an end of year report card for mobile would read: A for effort and enthusiasm but still a little unpredictable and inconsistent. Room to improve…