Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…
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Raymond Snoddy: Perhaps the gung-ho magistrates currently jailing looters for stealing chewing gum should be told to moderate their anger. Quite a number of cells will have to be reserved to accommodate the miscreants of News International…
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together…
Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption…
The natural hierarchy of things in the national newspaper market has changed. In most markets a hungrier number two can eventually wear down a market leader. In the newspaper market this can take decades – it really is a war of attrition and in this particular case it is between two heavyweight sluggers.
Charles Norrie responds to Raymond Snoddy: Unlike Mr Snoddy, I rejoiced at the end of the News of the World, only marred by the sickening display of its editor and staff when the last paper was produced.
Raymond Snoddy: NotW rivals have been accused of missing an open goal but in reality salvaging around two million copies in the middle of the summer and in the current competitive climate facing all newspapers is a respectable performance. But it is now clear that Rupert Murdoch made a spectacular misjudgement when he decided to close down the NotW…
Julia Hutchison, COO, APA, on the value of content marketing…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on how media consumption habits change in the holiday season…
Last week I spent one evening in Magaluf at a Tinie Tempah gig. Yes, really. We were holidaying in Majorca; the kids were keen; and I went as driver and “guardian”. It cost me 35 quid per ticket to mix with Shagaluf’s holidaying finest (those that wore a shirt were mostly Liverpool or Newcastle fans for you researchers out there).