I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.
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… admit that he knew there was a culture of illegality in parts of News International but decided to do as little as possible about it. That way leads straight to the dock. The alternative is only marginally less unpleasant – admit to incompetence!
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Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw…
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Raymond Snoddy says the game has just begun – it’s up to everyone in the newspaper and magazine industries to try to design the best possible mixture of carrots and sticks to ensure that self-regulation of the press survives…