Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
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Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group’s Why Aren’t We All Trading Electronically? event this week. Here he offers a sketch of the morning’s debate…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile flash, Siri and futurology…
… admit that he knew there was a culture of illegality in parts of News International but decided to do as little as possible about it. That way leads straight to the dock. The alternative is only marginally less unpleasant – admit to incompetence!
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people’s engagement with brands on Facebook…
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel…
Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw…
Simon Andrews, founder of the full service mobile agency addictive!, on Google v Facebook; Waiting for NFC; and a “mobile Xmas”.
Raymond Snoddy says the game has just begun – it’s up to everyone in the newspaper and magazine industries to try to design the best possible mixture of carrots and sticks to ensure that self-regulation of the press survives…
Oli Newton, head of emerging platforms at Starcom MediaVest, says it is no longer right to use the singular definition of TV. TV is everything audio visual. As such we need to start thinking bigger and exploring the broader implications of how we get involved…