It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.
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A huge spat is taking place in the US between CBS and Time Warner, with millions of customers losing out – and despite the differences between the US and UK broadcast industries, the row highlights some serious concerns much closer to home says Raymond Snoddy.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
The process of making ads can be so full-on that it’s easy to be oblivious to real-world events, says Dominic Mills – and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office’s ‘Go Home’ poster campaign, advertisers need to learn from their mistakes.