More Opinion articles

What can marketers do to make outdoor campaigns more memorable and impactful? Richard Simkins, innovations director at Talon, has some striking answers as he examines the best ways to challenge the status quo.

The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.

As the battle for sporting broadcast rights grows ever more competitive, is it time to move to a tender process where the winners are judged on a wider set of criteria than merely the size of the cheque? asks Raymond Snoddy.

At some stage, under the radar, a transformation occurred – but why does it matter? asks David Brennan, founder of Media Native.

Following the data debate at last week’s Media Playground, Sky IQ’s Caroline Morris says the time is right for us to start sharing mutually beneficial data as we look towards a more collaborative future.

In today’s connected world good ideas can come from anybody, anywhere – so it’s time big companies took some risks and relinquished control of new product development to outsiders, argues Dominic Mills.

In this week’s round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired…

We’ve been short-changed by Apple and the MP3 revolution, argues ISBA’s Bob Wootton – but could the Pono offer a high quality alternative to iTunes?

Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.

As the summer blockbuster season kicks off with the release of Godzilla and X-Men: Days of Future Past, Digital Cinema Media’s Simon Rees has a look at what else is in store…