David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
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Raymond Snoddy looks back at the events of 2011 – maybe not a total Bah Humbug year but we hope for much better in 2012…
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising…
Elliot Parkus, media director, AdConnection, gives a list of new year’s resolutions to carry us through 2012…
Raymond Snoddy: If the behaviour of NotW journalists should turn out to be only bad, shocking, disgraceful and illegal as opposed to be beyond the pale of anything recognisably human, we have to wonder whether the Leveson inquiry has been set up on what is at least partially a false premise?
Jim Marshall reviews the trials and tribulations of the press during the past year, but says it might just be that we will look back on 2012 as a year when newspapers became resurgent…
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…
MediaTel Group’s ‘First party data – the publisher’s black gold?’ event – held at the Haymarket Hotel on Wednesday – produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.