More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years…

Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.

On the eve of MediaTel’s ‘Electronic Trading Debate’, Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn’t it time for the media industry to follow suit?

Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?

Raymond Snoddy on the enduring power of television that leapt out of a study by Deloitte Research.

Andy Eardley, Director and Co-Founder of the TV App Agency, on how SmartTV is maintaining its position as one of the hottest spaces for content distribution and advertising. Yet while the potential for explosive growth exists, the question remains what will it take to stimulate mainstream take-up?

Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.

Raymond Snoddy on the speculation surrounding the Financial Times in light of Scardino’s departure from Pearson and the uncertainty facing Alexander Lebedev…

Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…

Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?