The problem for advertisers trying to personalise their messages is that they think they know the ‘you’ they’re chasing, says Dominic Mills – but the more they chase the real ‘you’, the more they risk getting it wrong.
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In his latest Mobile Fix, Simon Andrews, founder of Addictive!, says it’s time for brands to embrace the possibilities of mobile and start experimenting…
The launch of London Live on Monday was lively, fresh and, above all, competent, says Raymond Snoddy – however, there are a number of fundamental weaknesses with the channel that will be difficult to do much about…
Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles – allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles…
From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media’s CEO Simon Rees.
Big Data is set to define the future of the media in many ways, says Andy Brown, CEO, Kantar Media – and there is no doubt that all media businesses need to adapt their models now if they are to continue to compete.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…